There’s more to success in online business than creating a website and putting all your products and services on your web pages; that’s a start but you can’t just sit back and wait for the dough to come rolling in. You will need to make sure that visitors are attracted to your website – enough not to just peruse your content, but to also start clicking your links, subscribing to your newsletter, purchasing your goods and best of all, sharing your website with their friends and family. This is what is known as conversion.

Conversion, in online terms, refers to an action performed by a user on a website that has worth to a company, whether it’s a sale, an inquiry regarding products and services, subscription to a newsletter, a viewed video, etc. There are many ways of improving website conversion rates, and here are just some of them. (more…)

Search Engine Marketing or SEM is a kind of Internet marketing, which aims to advertise or push the core business and image of your website. Basically, SEM positions your website and sends out information or link to as many websites, networks, and online viewers as it can. Once an online viewer, for example, clicks this link, he or she shall be directed to your website. (more…)