The internet has made it easier for individuals and companies to promote and advertise. However, it has also made negative information easier to disseminate. Social networking sites, blogs, and web forums are just some of the places online where feedback is constantly being exchanged. There, everyone is free to discuss anything, in most cases, anonymously. Every feedback, whether positive or negative, can have an effect on an individual’s or group’s reputation. Reputation management, online reputation management in particular, is becoming more and more important today. (more…)