The internet has made it easier for individuals and companies to promote and advertise. However, it has also made negative information easier to disseminate. Social networking sites, blogs, and web forums are just some of the places online where feedback is constantly being exchanged. There, everyone is free to discuss anything, in most cases, anonymously. Every feedback, whether positive or negative, can have an effect on an individual’s or group’s reputation. Reputation management, online reputation management in particular, is becoming more and more important today. (more…)

Social Media is considered one of the fastest and perhaps the cheapest ways to send the word out to boost your business. Social Media outlets such as Facebook, Twitter, Tumblr, MySpace, Blogging and micro-blogging is taking over marketing media as we know it. With just one click of the mouse and one hit of the “SEND” button, your message goes to millions of users worldwide at the speed of light. Social Media has levelled the playing field for small and big businesses. Whoever takes advantage of this information juggernaut wins big. It can be hard as taming a wild horse. But, it can be done. (more…)

Let us first define what the word “Social” means. Social refers to a group, or companionship amongst people whom you know that may have similar interests.

Media, on the other hand refers to an instrument where one person can communicate to another. Some examples of traditional media or old media are newspapers, magazines, radio, and television. In our modern, technology-driven age where the Internet is vastly used, we have the new media. These are websites, and mobile phone’s text messaging. (more…)

Everyone has probably tried entering his name on Google or other search engines. Often, the search returns neutral and harmless results and will lead to social networking sites or blogs and similar sites. However, this is not always the case. Some individuals or groups will find that there are some negative, sometimes even malicious, comments, remarks, and attacks about them. These can seriously damage a person’s reputation and can lead to lost opportunities.

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Most people use the Internet today. Social networking sites, blogs and discussion forums are just some of the places where other people can find our presence. Having an online presence can help individuals and companies in marketing and advertising a product or service especially if all online feedback you’re getting is positive. This, however, is not always the case. Many people may find that they may be getting not only negative feedback on the Web but also derogatory remarks and malicious attacks. It is difficult to control how others will react to all these damaging remarks online. This is why today there are firms specialising in reputation management. (more…)

Twitter is a microblogging platform that lets you send a status message (or any message for that matter) for up to 140 characters. For others, it may be a challenge but that is where the creativity lies. In this article, we discuss how you can grow your business using Twitter. (more…)