WEBSITE PLANNING QUIDE

Company details:

1. Company Name

2. Company Address

3. Company Phone Number

4. Email Address

5. Contact Name

What is it that you / your business does?

1. What will be the main function of your new website?

To provide information
To sell a product
To sell a service
To Exhibit your work
As an interactive tool
To collect information
To be able to self maintain and update your website
Other

2. Do you have any longer-term goals for your website?

To sell products online
To be able to self maintain and update your website
Other
Not at this stage

Audience profile

1. Is the website aimed at other businesses or individuals?

Businesses   Individuals   Both

2. Who will be mainly using your website?

Notes: Anything else we should know about your target audience?

International, different languages, & cultures must be taken into consideration, ie. no pictures of women on the site.

Perception/Tone/Guidelines

How do you like your company to be perceived by your target audience?

1. If your company were a person, please describe the personality traits he/she would have:

2. What do we want them to think and feel?

Communication Strategy

How will we convince the target audience?

1. What is the overall message you are trying to convey to your target audience? (For example, cost effective, secure, reliable, efficient., affordable, cool etc.)

2. How will you measure the success of the site?

Competitive Positioning

How you are different from your competition and the factors that will make you a success.

1. Are there any things that differentiate yourself from your competition?

2. If applicable, what areas of your current website are successful and why?

3. Please name some websites that you like. Please include the full URLs and state what is good about them.

Like:

Don't like:

Other: