Blog | Marketing Madness

5 Ways to Manage Your Reputation

03/09/2012

The internet has made it easier for individuals and companies to promote and advertise. However, it has also made negative information easier to disseminate. Social networking sites, blogs, and web forums are just some of the places online where feedback is constantly being exchanged.

There, everyone is free to discuss anything, in most cases, anonymously. Every feedback, whether positive or negative, can have an effect on an individual’s or group’s reputation. Reputation management, online reputation management in particular, is becoming more and more important today.

Managing an individual’s or business’ reputation is important for different reasons. Individuals can lose potential personal and business relationships because of malicious posts, which can also cause embarrassment and distress. Businesses manage their reputation mainly for financial considerations. Businesses are building customer base, retaining customers and hoping to win new ones. This is only possible if the business receives positive feedback from those they have dealt with. Also, businesses must have a good image for potential investors and partners.

There are many ways to manage the reputation of an individual or business. Five of these, in the context of online reputation, are enumerated below:

1. Reputation management through vigilant monitoring of online presence. Monitoring online presence can be done by doing periodic online searches of the name of an individual or business. When negative feedback shows up, try to see where it came from. It can be a legitimate comment, but if it came from an anonymous account, and details of the comment cannot be verified, the next item may be useful.

2. Reputation management by addressing foul, offensive and malicious comments. Some feedback may be legitimate and it is up to the individual or company how to address it. However, some online entries are downright foul, offensive or malicious. This cannot be tolerated and must be reported to the web administrator of the site where the entry was posted.

3. Reputation management by positive action. Promoting positive information can be a good alternative to deleting unsatisfactory and negative comments and feedback about a business, or even individuals. This can be done by building a website or webpage that gives others positive information about the entity. Also, there are ways to promote positive entries that are returned for web searches.

4. Reputation management by stricter management of personal or business website. Implementing moderation of comments is an option for individuals or businesses who are posting feedback on their own site. There is no way to control what others post on other sites but at least implement some screening on what is posted on your own site. Comments that overstep the bounds of criticism should not be allowed.

5. Reputation management by asking help from the professionals. If reputation management seems daunting and complicated, or for cases that have gone out of hand, it is time to seek professional help from online reputation management firms.

Online reputation can help or hurt individuals and groups. Reputation management is a worthwhile endeavour today.