Blog | Marketing Madness

Beginner’s Guide to Search Engine Optimisation (SEO)

10/08/2011

Search Engine Optimisation or SEO in its simplest definition is a method or procedure which helps your website acquire high rankings in search engine providers such as Yahoo, Google, Microsoft Bing, or AOL.

One way is to optimise your website with an off-site strategy, and that is improving both the internal and external areas of your website. Creating a marketing strategy that will attract offline and online users to visit your website will help increase the traffic for your site, through these search engines. You can create changes to your website while building a portfolio of natural looking back links to bring up and maximise rankings.

The objective is to be the first one in the list or at least rank higher when an Internet user searches for a particular product or service through these various search engines. The main purpose is really for those people who are looking for you to actually find you. But how can you achieve that?

Through SEO, specific keywords that are relevant to your website are important to help search engines acknowledge topics that users look for online. The Search Engine Optimisation process includes looking for relevant words in a topic, which shall serve as your keyword. These keywords must be developed and should support your content thereby producing links. This will ensure that your website is available in the search engines. Basically, you will need to make sure that the content on your website matches what these online users are trying to look for. Aside from the content, you need to make sure that your website is pleasing to the eye, user friendly, straight up, and functional. After all, these are some of the reasons why online users will constantly refer to, visit, and recommend your website.

SEO works best for you when you match your goals as something similar to your visitor’s goals. You need to understand and figure out what you want to happen in your website through your content. This way you can optimise the set of keywords that will bring in visitors who have the same objective.

Consider doing a research. Research is one of the ways that you need to do in order for you to discover what keywords you will use. Research is important, and a necessary part in looking for the appropriate and correct keywords. Your keywords must be relevant to your content. You can use links. Creating links to your website is a powerful tool in SEO. The more websites that link to your own website can greatly increase your rank. Using links can mean that your website is trustworthy and does not seem to look like a spam. Hence, giving you more authority and coverage.

There are a few ways to increase your coverage and link count. You can make use of:

Social Media – This refers to various online technology tools. It serves as a medium for people to communicate easily, interact, and dialogue conveniently. This could mean sharing resources and discussing information. Social Media includes text, audio, video, images, podcasts, and other multimedia communications.

Directories – There are plenty of online directories. Research on the directories available on the web. Submit your website to someone that best compliments your content. Time is also one of the factors which you need to consider especially if your website is just new. Consider the guidelines here, and your traffic will increase. However, you need to consider time. Time could mean several weeks or months. That is normal. Let your website settle and establish awareness. Normally, it takes time for search engines to update their SEO records. High listing will follow eventually. Be patient.

SEO greatly helps market your website, and could mean a great advantage to your business.

Finally, consider and think about what works for your website. Each website is unique and caters to certain needs. Find out what is yours.