Blog | Website Wizardry

Benefits of owning a “Widescreen website”

15/10/2013

With technology moving forward every day, trends are setting in with the larger screens allowing people to see more. So why not let your website do the same?

First of all, what is widescreen? Widescreen in the technical term is any aspect ratio wider than 4:3. And in the terms that matter, it gives you more opportunity to get important information to your customer quicker and more efficiently. You achieve this by positioning your call to actions, your new products or new promotions in more effective space, so prospects don’t have to scroll down and potentially miss the key pieces of information.

Research from 30/09/2013 on W3Counter (www.w3counter.com/globalstats.php) shows that the most popular screen size is 1366×768, with even larger ones coming within the top 5. This is based on the last 15,000 page views they tracked on their website.

We design our websites to 1838px, this makes sure that our customers’ needs fall in line with the widescreen rules. It’s important to make effective use of the extra space to further encourage the end user make their decision, thus improving conversions.

But what happens when I have a smaller screen size I hear you say?

This is a great question and very nicely opens the door to another mention of “responsive websites”. If your upgrade to widescreen hasn’t been built with a responsive structure, then users may have to scroll (or swipe) horizontally to see all of the information on a page; a very annoying usability trait!

However if your website upgrade has been built with a responsive structure then your site will use the most appropriate layout for that specific screen resolution. This makes it easier for customers to view your website on smaller screens, such as mobiles, as (in simple terms) your website would be built with “rules” on what version to display. When the screen shrinks so does your website.

Don’t get carried away with the space, be careful with Design

When updating your website to widescreen, think about the design. Be flexible. A website design cannot be simply stretched to become widescreen. It needs a thought process behind it. Get your web designer to go through what you need in terms of importance and get these above the fold (above the point of scrolling). This will go over everything I have mentioned above along with getting a fresh design. Bonus!

Still need convincing?

Ok, try not to think of it as a widescreen website, think of it like your home television or even going to the cinema. These have been moving forward for years with people wanting the big screens and best experience as possible. So why not do the same with your website?

Don’t let the latest blockbuster be the only one that shows more information to the end user! I’m sure you’re not going to be watching your favourite show on a black and white TV tonight.

So in summary..

There are some points that will help you make the decision to get your website updated and join the rest of us in becoming a part the Widescreen Websites World, but that’s not what WWW stands for.