Blog | Marketing Madness

How Google Might Rank Videos Based Upon Audio/Visual Content

29/06/2011

The biggest word in this title is ‘Might’.  By reading the article inserted, you will see that Google have applied for a Patent in order to improve the indexing and the way that your Video’s are listed and found.

In summary, they are looking to implement a way where they can recognise Keywords/Search Terms from your video’s audio and visuals – crazy I know!

Currently Google uses textual content:  Titles, a description and the Tags entered.  However the following document explains how they are looking to take this to the next level:

How a Search Engine Might Rank Videos Based Upon Video Content: by Bill Slawski, on February 28, 2011