Blog | Marketing Madness

How to Create an Organic Twitter Feed

02/04/2015

There’s no escaping the fact that Twitter is a tool of the trade if you work in digital marketing. But like all tools, you need to know how to use it properly.

You want to use your Twitter account to engage with your customers but how can you do so without it coming across as spam? A lot of businesses are wary of joining Twitter out of concern that things will spiral out of their control or they won’t have anything good to post.

Knowing how to use it is half the battle when it comes to Twitter. It really can be a great way to connect with your customers and clients in a way that they recognise and enjoy. We’ve already shown you how you can grow your business with Twitter, but now we want to give you a few pointers on how to make your feed engaging and natural as well.

If you’re looking to give your Twitter feed a boost, here’s a few tips to keep you on the right track;

Timeline

For those of us who work in other forms of marketing and have done so for many years, the concept of multiple posts one after the other on Twitter can feel jarring. We’ve always been taught not to bombard people with message after message and it is hard to break that habit.

What you need to remember about Twitter is that even if your feed shows six posts in one day on a similar subject, your readers will see a stream of hundreds of different messages throughout the day on their own feeds and your six will be mixed within them, rather than one after the other.

If you have something important to say then ten tweets a day is not unreasonable. Just remember to make each one unique in your wording and you’ll be fine.

Robots vs Humans

Savvy Twitter users can spot a spam-bot from a mile off so don’t think you can automate your tweets and no one will notice. These robots are designed to churn out tweets at regular intervals and this can work great depending on the purpose of your Twitter feed. There is one live at the moment that tweets whenever someone amends Wikipedia from an IP address inside the US senate (If you’re in to that sort of thing…)

Twitter Bot

However, when used in a feed for a brand or business, they are usually formulaic, boring and uninspiring.

If you want to create an organic Twitter feed then you need to put in the hard work yourself. Compose each tweet by hand and try to make them sound fun and interesting. Include pictures and videos as well when you can to catch the attention of your followers.

Engagement

It can be intimidating to try and engage with people directly on Twitter. There are so many horror stories online that show what can happen when things go wrong. Companies jumping on hashtags without understanding them, inappropriate comments and bad jokes can have a negative on you and your brand.

However, you shouldn’t let that put you off engaging with your customers via Twitter. You can connect with them on a personal level that other social channels cannot do. The best idea is to look for people asking questions that you can answer.

If your business is selling online maths courses, do a search for people struggling to find courses that they can complete online. You can also engage with other brands as well, just as you would at any networking event. After all, that’s basically what Twitter is – one giant networking party!

Twitter post

 Be Available

The worse thing a business can do is advertise itself on Twitter and then never respond to tweets. If you are going to network on Twitter then you will have to put the hours in. People will contact you at all hours and they don’t expect to wait days for a response.

As soon as possible you should reply, even if it is just to say that you have received their query and will be in touch.

Keeping on top of your Twitter interactions is not only good for your customers, it can also be good for your business. Twitter, along with Facebook and other social media channels, can have an impact on your Google rankings as well, so it’s definitely worth putting your time and effort into making your Twitter feed organic and engaging.