Exciting new brief


E-commerce firm Spiral Media has helped drive sales of a Nottingham-based female underwear business into the Far East.

Online retailer Little Women, which specialises in small sizes, already sells 15,000 products across the globe, including Bhutan, Kuala Lumpur, Singapore, Hong Kong, Australia, New Zealand, US, Canada and Finland.

The company identified the East as the next large market for its goods and recruited Spiral Media as it had already helped owner Caroline Jackson, who bought the business less than a year ago, grow sales by 15% with the launch of a new specialist online shopping site.