Product Page Designs That Are Doing It Right
Homepages typically get the lion’s share of the spotlight when looking for lists of great-looking designs. But here at Spiral Media we’ve turned our attention to the product pages instead, because this is where the magic happens.
A fantastic looking homepage has its own benefits but where you really want your customers to go is to the product pages. So why should they receive less attention?
With this in mind, we’ve scoured the web for our favourite product pages, based on design, functionality and usability.
Not only is this product page beautiful to look at, it is also wonderfully functional. There is a lot of detail in the product description and there are plenty of images to scroll through. You can also zoom in on any image by moving your cursor over it – perfect if you want a closer look before you buy.
A perfect example of how a website can tailor its product pages to cater for its audience. CyberCandy is known for being two things – American and all about the candy! The product pages do not disappoint. Not only are they pleasing on the eye, they are also functional. You get crisp, clear images, detailed descriptions of each product, on page product reviews and upsell buttons for other items you might like.
Selling clothes online has always been a trickier product to market than most. Part of this is due to our familiarity with trying before we buy. So, when your business is selling something such as lingerie, you need a product page that goes above and beyond. Bravissimo achieves this with imagery on a model rather than a mannequin, simple to understand descriptions of the item and available stock listings.
If you want a product page that has it all then Nokia might be the site for you – it has everything! And we mean everything. Specifications, how-to videos, bright and bold imagery and all the features laid out in front of you. Additionally, because of the nature of the product available, the product page has also been perfectly adapted with a mobile responsive design for easier mobile browsing.
Another case of tailoring your product page to your audience, Not On The High Street is a prime example. This high-end website offers specialist items and the product pages include all the details you would expect, such as clear delivery prices and customer reviews. Any personalisation options are also clearly displayed on both the product page and the category page so you spend less time searching though the site for what you’re looking for.
Adapting your product pages to match what your customers are looking for can go much further than you realise. Bare Minerals has extremely in-depth reviews due to the type of customer and the products they sell. Through this, they request that their customers leave specific information in their reviews, such as hair colour, eye colour and skin type. This allows other shoppers to find reviewers who match their type and find products that suit them.
Hollister has bright, clear imagery and an overall design which marries well with its relaxed and uncomplicated layout. The product pages also make good use of space, with a separate section that tailors additional products to you, depending on your browsing habits. Catering for both men and women, Hollister’s non-biased style means that neither is alienated, due to a combination of neutral colours and a simplistic yet functional design.
This website is crisp and clean – just like many of the cocktails on offer. The Cocktail Store has a high number of products that are very similar and so they play to this strength by recommending different products as alternatives. There is also a section that includes a cocktail recipe for the buyer to try. This also gives ideas for other products or items, such as different styles of glasses that may be required, resulting in an upsell.