Blog | Marketing Madness

Simple Keyword Research Techniques

22/07/2013

If you want to improve your website traffic then you certainly need to make it clear to the search engines what your web pages are relevant for. Before you do this, you need to carry out some Keyword Research.

This article will give you some quick pointers for you to follow to help build a picture of what your customers are searching for, what the competition are gunning for and what keywords hold the key to opportunity.

When it comes to Keyword research there’s certainly plenty of fish in the sea! I can’t even think of a number to use to describe how many opportunities you have.  At this early stage, you need to take on board one bit of advise and keep this at the forefront of your mind every step of the way.

Be logical! Would you rather invest your time, effort and money in popular keywords that are very heard to get to a position to bring traffic, or would you rather work a little on lesser searched for keywords that have a higher chance of bringing you traffic?

Please, think smart!

The Steps to Take

Google have a great tool that you can use to get a sound understanding of what is going on in your search market. When in consultations I use the Keyword Tool in a specific way, because when I’ve left the clients office I want them to be able to do it for themselves.  I do this because I want them to get first hand experience and an insight into the amount of opportunities they have within their market.

If you’d like to use this tool, then these simple steps will help you get started;

1. In the first box (labelled “Word or Phrase”) manually type a handful of preferred keywords that are specific to your web page.

 

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2. Then before clicking the [Search] button;

a. Make sure you tick “Only show ideas closely related to my search terms

 

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b. Then on the left hand column, un tick “Broad” and tick “Exact”

 

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3. Click [Search] and once results have appeared, make sure you click the “Keyword Ideas” tab above the list of results

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You will now have a list of alternative search terms that should be relevant for your page and initial keyword you typed in. If you log in with your Google account, you can see more data than the standard few columns. At this stage, just look at the following columns as this will quickly give you an idea on whether there is an opportunity there;

  1. Competition: Although this is related to AdWords, it still gives you an idea of what people are investing in. Obviously we’re looking for either the Low or Medium ones
  2. Local Monthly Searches: This is the approx and average number of searches made for that keyword each month. Take this number with a pinch of salt, however it still gives you a clear view on what is popular with your customers
  3. Approximate CPC: Again, although this is related to AdWords, the monetary value of a click can give you another idea of the value of a click. The higher the cost per click, the more competitive the keyword will be – generally
  4. Local Search Trends: This shows how consistent a keyword is searched for.

When I’m with customers I explain that you shouldn’t always go for the most searched for search term in your niche.  These search terms are likely to be very competitive and have a lot of websites that are relevant for them.  What you’re looking for are those search terms what are less competitive but do still have search volume. These keywords tend to have less websites relevant for them which means it’s easier to get some traffic (in good time of course!).

So to finish I’ll ask you this; would you rather be on page three for the best keyword in the world and get 1 or 2 visits a month or be on page one for less popular search terms but be receiving 100 visits per month?

I hope you have found this article useful. If you have any questions or would like to grab a coffee to see what I can do for you then please do give us a call