Blog | Marketing Madness

The Importance of SEO

27/08/2012

SEO is an abbreviation for Search Engine Optimisation. SEO is a method or procedure which helps your website acquire high rankings in search engines. Through search engine optimisation, your website gets to be discovered, analysed and then listed by various search engines.

It is important for any person or an organisation that has a website to properly evaluate how effective that site is. Some considerations do not only rest on your website’s content, quality, nor how attractive it looks. You also need to check its scope or reach. You need to get an idea as to how much online viewers get to visit your website. Yes, your website look all that, but how effective is it? Do these people who go online and search for topics that may be available on your website get to know of it? When they search about something which is relevant to your content, does your website appear? In other words, is your website seen by online viewers?

Major commercial search engines such as Google, Bing and Yahoo determine the most number of web traffic. Now, if your website does not get picked or is not found by these search engines, you miss out on the various remarkable opportunities that possibly await you. These are people or organisations that may be in need of your services or products, or individuals who may use your website as a reference for what they are researching. They may even recommend your website to colleagues and friends and post the link in some of their personal social network engines. Your targeted online visitors can provide you with publicity, exposure, and even revenue.

Regardless of the kind of content that your website provides, it maybe a service, product, or any information, these search engines are important tools of navigation for all Internet users. Thus, SEO should be an important factor to consider in order to properly establish and strategise the reach of your website.

Investing money or your time in Search Engine Optimisation may have promising and exceptional value in return. SEO can make an organisation successful. Customers or online viewers need to get to know who you are, what you are offering, what your website is all about, how you can be reached, your exact location, and all these important details. Your business or purpose in having a website would not survive for a very long time if you will not be able to provide these details, nor expand the reach and awareness of your web site. This means that traffic to your web site could be very low. Your potential customers do not even have an idea that your website exists. It could all be a waste. You need to make sure that you have covered all areas, and maximised the reach for online users, who can be your potential customers. Not everybody is keen to read newspapers, at least not the printed one. There are more and more people now who use the Internet to check the news. Hence, you may have advertised your business on broadsheets and/or magazines, which may happen to be very expensive. There’s certainly nothing wrong with that. But what about advertising your business online, and through your website? Have you covered that?

The bottom-line is to make your content available online and make it appear in the different search engines. Search Engine Optimisation can help boost your websites rankings. In effect, the content in your website that has been found and viewed will be available and positioned where online searchers will greatly see it.

Nowadays, the online environment has heightened competition. Therefore companies, organisations, and individuals who have performed Search Engine Optimisation will have more advantage amongst online visitors and potential customers. These people see the importance, value and benefit it can bring to them. So cover all possibilities, expand your reach. Go and incorporate SEO as an important element and method in your website. You will see its advantages soon.