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The Top 10 Best Email Templates for eCommerce


When it comes to marketing for an eCommerce business, it is important to have email marketing as an integral part of the marketing strategy.

It is one of the best ways to generate sales and build relationships with your customers.

Best Email Templates for eCommerce

You need to be constantly adding people to your email list and sending out interesting and relevant content to your audience on the regular, but not too frequently.

Sending the right email at the right time can help to grow your business, but you need to know what type of email to send out.

Here are the types of emails you should be sending and some examples of the best templates we’ve found.

1. Welcome Emails

Congratulations, you’ve just had someone create an account and subscribe to your mailing list! First impressions are everything, so it is important that you have a great welcome email set up.

The idea of this email is to thank the visitors for subscribing, letting them know what to expect from you as a business such as promotions, tips and tricks, as well as the latest arrivals to your site. A great practice is to add a special offer to the first email to entice them to buy something straight away.


2. Promotional Emails

When you send an email out to subscribers, the goal is to get them to buy your product or service, so you need to encourage people to make a purchase. The best way to do this is by sending out promotional emails with special offers to convince them to make their next purchase.

These can be seasonal, such as Black Friday sales, or they can be one-off specials to make the customer feel appreciated by the brand.


3. Curation Emails

People love interesting content, especially if it is tailored to them. It is important that your eCommerce business has a blog where you can create content that is informative and shows that you are the best in the business.

A great way of grabbing people’s attention is by sending out emails that feature the most popular content from that week or month, depending on how often you blog. You could also do this with your best-selling products of the week to let people know what they should buy before it goes out of stock.


4. Cart Abandonment Emails

People do it all the time. They add a product to their basket and leave it there until later on, sometimes forgetting about it entirely. In fact, the global cart abandonment rate is almost at 80%!

Something that can keep the product in the back of their minds is a cart abandonment email that gets sent to the user to remind them they have a basket waiting for them. Many companies add discounts such as 20% off to the email, or even free shipping, to give the user a push into hitting the “buy now” button.


5. Referral Emails

Sometimes the best way to generate leads is through word of mouth and that means getting your current customers and subscribers to refer your business to friends and families. Studies have proven that people often buy from brands because other people told them to.

A way to ensure this happens for your business is by using referral emails that offer the audience an offer or free product when they refer a certain amount of people. As long as you include clear instructions on how to do this, you’ll be getting new customers in no time.


6. Engagement Emails

You want your emails to encourage engagement. After all, the average person receives dozens of emails every day from other businesses, so you want to make sure that yours stands out.

Some ways that you can do this are by creating eye-catching headlines and adding in offers that they can’t resist such as free shipping. This will also stop people from leaving their cart abandoned, essentially killing two birds with one stone.


7. Transactional Emails – Order Confirmation

Transactional emails are the ones that are sent to customers once a purchase has been completed and it is important to make sure that they receive the details of their order. These have high open rates, particularly the confirmation emails.

They should include ways to contact the business if there are any issues with the order and to help to build the relationship with the customer. Something that can be a bonus is if you add in a link, so customers can track their order, giving them an idea of what the expect next.


8. Transactional Emails – Shipping

What better way to get your customers excited about their order than with an email that lets them know their products are on the way? You can have a little fun with these emails to make them seem more personal.

With the shipping email you can also let customers know how long it will take for their order to arrive and if they need to do anything such as sign on delivery. Some businesses even add referral links to these emails to encourage repeat business and gain new customers.


9. Win-Back Emails

It takes a lot of hard work to build a mailing list, but sometimes the people subscribed won’t always open the email. They can disengage entirely, or, even worse, they will unsubscribe completely.

It is important to sometimes remind your subscribers that you are still ready and waiting for them, and these will often contain special offers to convince potential customers to buy from the business. While they may not always work, they will remind people them you are thinking of them.


10. Survey Emails

It is important to regularly check in with your customers or prospects and see how they are finding their experience with your business. Sending survey emails will allow you to understand what it is that your customers want, and it also gives you an opportunity to improve your marketing process when it comes to emails.

You can even entice them with a chance to win a gift or promotional discount if they answer the survey.