Blog | Marketing

The Top 10 eCommerce Web Design Trends


Like with any industry, there are always trends and fads that happen every year. Similar to the fashion shows each season, the tech world has its own design trends that are implemented into eCommerce websites.

It can be hard to predict what will make it big in the future, but the new trends must deliver seamless online shopping experiences for customers and keep up with the competition.

eCommerce Web Design Trends

It helps knowing what trends are big at the moment and we have discovered the top ten for right now.

  1. Mobile Friendly

Gone are the days when people would only search for things online, and mobile internet usage has now taken over. This means that it is imperative eCommerce websites have a website design that is responsive and mobile friendly for different devices.

You want a design that will load in one configuration for desktop devices and another for the tablets and mobiles. It is best to have a smooth layout that isn’t too cluttered to deliver easy navigation for mobile users.

  1. Use Templates

We know what you’re thinking, isn’t it lazy to use a template? However, templates can still be creative with the content you put on them, but they also make it easier to smooth the transition from desktop to mobile.

Browse through some websites and you will realise that they are all laid out in the same way because it works well for user experience. There are even websites that allow you to design templates that will suit certain types of mobiles, such as Android applications.

  1. Hamburger Menus

You will find that hamburger menus are becoming quite common on websites to declutter them and produce quality designs.


The small button allows users to hide and reveal the navigation menu whenever necessary, which is particularly helpful when working on a smaller screen such as a mobile. No longer will menus take up a portion of the screen that could be put to better use, such as showing off incredible content.

  1. Having Efficient Loading Time

When it comes to designing a new website, you need to make sure that it doesn’t take too long to load the page. Nowadays it is more common for people to have a bigger amount of data they can use on their mobile when out and about, but some people don’t want to pay for 20GB a month.

This is why it is important to create a layout that only loads what is necessary for the user such as product listings. It is more efficient to show the first 10 products, with the option to load more, than it is to show hundreds of products in one go. It will only slow the page down and turn users away from the site.

  1. Introduce Free Shipping

When customers go to a website they want to see a number of delivery options and the best one to make people hit ‘buy’ quicker is to offer them free shipping.

Nobody likes to see a massive shipping bill and the lack of one could convince people to buy another product instead. Not only that, but the incorporation of fast delivery methods such as ‘next day delivery’ will be an added bonus to provide convenience to customers.

  1. White Space

Shoppers don’t want to go onto a website and find that it is too difficult to navigate because there are too many colours and design elements. Instead, it is much better to have a clean design and simple layouts with some white space.

This will help to define what is important to the user such as a particular page or product, without drawing their attention away. Minimalist designs really are the future.

  1. Create Dynamic Search

Most eCommerce websites will feature hundreds of products, which can make it difficult to find what you are looking for. Users won’t necessarily want to trawl through page after page of products or use the navigation menu to see if they can spot what they want, so creating a dynamic search can help to segregate the products on the site.

  1. Typography

At first, people may not realise that typography is important on a website, but they couldn’t be more wrong. Nowadays it is a trend that people are incorporating onto the sites to change the layout and the user experience.

There is nothing worse than seeing a font that is too small to read or is in a design that makes it too difficult to see what letters are there. You want a font that will convey the brand of the business and grab the visitor’s attention when they click on the link.

  1. Cinemographs

People used to love embedding GIFs and videos onto their websites, but the problem with that is if there are more than one it can require a lot of data to load them. However, animation is a great way to grab the user’s attention, especially if you are wanting them to focus on something such as a sale or new banner.

Cinemographs are perfect because they aren’t fully animated like a GIF, or as still as an image. Instead, they are often made of an image that will have features that are animated. An example of this could be flashing text or changing colours. It is a great way to make your website stand out against static ones.

  1. Hover Effects

While these may not work well on mobile devices, they are perfect for desktop and laptop designs. Hover effects have become increasingly popular in 2018 with many websites incorporating them into the design.

It will allow the design of a button to change when the mouse hovers over it, which can grab the attention of the user to ensure they are clicking on the right thing.


While these are some of the best trends now, it doesn’t mean that every single one must be incorporated into your website design. Pick and choose the ones that you think will work best to improve user experience.