Blog | Marketing Madness

Top 3 Email Marketing Platforms for SMEs

10/06/2014

If you’re just starting out with email marketing for your business it can be hard to choose from the plethora of products on the market.

You need to think about pricing and volumes matrixes, different types of analytics and ultimately how these will fit in with what you want to achieve with your email campaigns.

The web is packed with solutions so we’ve narrowed it down to our favourite three. Here’s a roundup of the features, pros, cons and prices (or jump to the bottom where we’ve got a handy comparison table):

Mailchimp

Pros

Cons

  • Free to use for up to 2,000 subscribers and 12,000 emails per month
  • API can connect to many popular apps
  • Drag and drop editor – no need to write code
  • The free account only offers limited functions
  • Doesn’t track undelivered or unsuccessful emails
  • No feature to create surveys

Prices
They’ve got an easy to use calculator that will help you work exactly how much you would pay a month.

Best for
Mailchimp is great if you don’t have a lot of coding knowledge. The drag and drop editor makes it really easy to build your newsletter the way you want.

Campaign Monitor

Pros

Cons

  • A wide array of data collected and easy to create reports
  • Pay as you go pricing structure, no monthly contract tie
  • Custom HTML and CSS layouts easy to manage
  • Those with little coding knowledge may not get the best out of the system
  • The process can be long winded compared to others
  • No real ‘freebies’ to be had

Prices
Around £3 per campaign and less than 1p per recipient.

Best for
If you’ve got a bit of coding knowledge or know someone who can create you a custom template then Campaign Monitor is a great choice. It’s a good start for those who don’t want to be tied into a monthly contract.

Constant Contact

Pros

Cons

  • 100’s of customisable templates
  • Email, phone AND chat customer service support
  • Higher deliverability rate (doesn’t get blocked as spam as often)
  • Not as flexible on pricing for low volume users
  • Limited online storage
  • Extra functionality costs more

Prices
From about £12 a month for a basic account.

Best for
A good all-rounder for those who need extra functionality and don’t mind paying that little bit more and like the back up of extra customer support.

Our choice?

We like MailChimp. Aside from it’s cheeky little chimpy face, it’s easy to use, which is great for our clients who might want to jump in and build their own campaigns in between any we’ve scheduled for them.

MailChimp vs. Constant Contact vs. Campaign Monitor

Campaign Table