Blog | Marketing

Using Twitter for Business


Twitter is an online social networking and micro-blogging service that allows users to deliver and receive text-based messages or posts of up to 140 characters or less.

It is an instant messaging done online, either sent to a particular person but viewed in public by anyone. This can also consist of messages that come in as a post from you, based on what you are engaged in, what you feel or your thoughts, or any information that may pertain to an activity – whether personal or corporate ones. However, when you do this, the public can easily read your posts. Twitter is a free service that enables anyone to express almost anything to anyone. You are only allotted 140 characters in a text-based post, or so commonly referred to as “tweets”.

Now to be able to use this tool for your business you need to:

Create an account

Set up an account by providing all the details asked from you. Provide your photo so that your connections and those who would like to follow you have an idea as to how you look.


Communicate to people about what your interests are. This will establish a good foundation. Relay and inform them about interesting things on your side of the world that has caught your attention. Of course, you need to post about stuff that may seem interesting for others to read about, and not just for you.

Poll questions

Tweeting a set of questions in a scheduled way will encourage interaction between you and your followers. Twitter is very good for getting opinions and helpful suggestions.

Follow interesting people

If you find somebody who tweets interesting stuff, especially ones that relate to your business then go ahead and follow them. Then go on to check who she or he follows. Then go follow them.

Here are some other things you need to know:

  • You do not need to go and read every tweet.
  • You do not have to reply to every @ tweet sent to you directly.
  • You may use direct messages for 1-to-1.
  • You may use a service called Twitter Search to make sure you see if someone is talking about you. Go on and participate if you think it makes sense.
  • Try to download 3rd party clients like TweetDeck and Twhirl because it makes it a lot easier to manage Twitter.
  • Do not tweet all day. There are more things to do that will benefit your business and tweeting is not the only way to grow your business.
  • Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up your tweets.
  • Now in case someone says you are using twitter wrong, just ignore him or her. It is an opt-out society. They can unfollow if they do not like how you use it.
  • Giving comments on tweets made by other people and retweeting some of what they have posted is a great way to build community.