Blog | Marketing Madness

Why is Facebook an Important Advertising Venue?

08/05/2012

Facebook is a very popular social networking site. In fact, it is being used by almost everyone in the world. Because of this, Facebook can greatly help your business. Facebook aims to connect friends, business associates, and family. Members can send each other messages, chat, add old and new friends and more.

There are many different applications you can find from within this site. It is true that social media is all the rage and the way to go for when it comes to advertising nowadays. There are dozens of social media network sites popping up and these network sites are maximised and used heavily. Its members are ever-increasing on a daily basis.

Facebook advertising allows any business person to become creative and flexible in sending advertisements to their market or set of audience in their Facebook Business Page. Although, of course, it may not necessarily be for everyone. Below are just some of the reasons why Facebook is considered as an important advertising venue today.

Reach Your Target Customers

Facebook can connect you with more than 750 million potential customers for your business. One of the great things about Facebook advertising is the ability to choose your audience and whoever you want to view your ad using a number of variables, including keywords. You can target by geography, age, gender, education, relationship status, workplace and keywords. Also, you can upload simple images about you and your company, your services or products, and promote them through a showcase of ad materials.

With videos as one of the media content that you can include and upload in your business page, then you may acquire a simple testimony and post it on your business page. Of course these testimonies can also be done in text.

Deepen Your Relationships

Put some depth in your relationship with your audience by promoting your Facebook page or company website to the people in your network and ask them also to promote it to their contacts. Of course you need to give them some gifts or perks to entice them. A raffle, or the like, that allows them to get something in return for sharing your information to their contacts will be a great place to start.

You may also start to ask them to “Like” your web page by clicking the button to increase your ad’s influence. This builds a community around your business. Relationships are effective bridges to sell your brand. If they trust you, then your customers can buy your products or take on your services.

Control Your Budget

Learn to set a daily budget that you will find comfortable complying with. If need be, you can adjust your daily budget at anytime. Choose to pay only when people click (CPC) or see your ad (CPM).

Take these simple yet powerful tips to bring your business to a new level. Facebook advertising is an effective way to get your brand out there. Of course, take the possible expenses you might incur as you use Facebook’s vast network into consideration. However, these possible charges can be maximised to target your preferred market niche and you’ll be getting your investment back in no time.