Blog | Marketing Madness

Why You Should Turn On eCommerce Tracking For Google Analytics

23/05/2014

Ecommerce Tracking enables you to see in great detail who is buying what and when.

Normally, when you had your website built, your developer will have included Google Analytics within your setup. But what they might not have done is enabled eCommerce Tracking.

Why do I need eCommerce Tracking if I have order logs?

By turning on eCommerce Tracking you can associate your online sale data with all the other information that Google Analytics tracks. So if you’ve sold 10 particular items today, you can see where those customers came from in the first place. Did they come through social media? Or from AdWords? Or from an email newsletter? How much did they spend? Did Facebook bring in bigger spenders?

You can see how your site is performing and make data-informed decisions quicker. With this kind of insight you can also quickly establish what forms of marketing that are working for you. In turn this means your marketing efforts can be more targeted and provide a better ROI.

Getting the eCommerce Tracking code in and on

First off you will need to know whether you have the eCommerce Tracking code implemented within your checkout area. If you are on a relatively new version of Magento shopping cart then tracking is implemented by default. If you are on a different shopping cart you will need to check with your developers. You can find full instructions on how to implement the correct tracking code on Google Developers Guides.

Once you’ve made sure the tracking code is in the right place you will need to open your Google Analytics account. Take yourself to Admin > Settings > View. You will see an option for eCommerce Tracking with a on/off slider. Make sure it’s set to ON and now you’re good to go!

Wait until you’ve had a few orders and you’ll start to see data being pulled through within your ecommerce report. Enjoy!