The new design has immediately increased our monthly revenue, from both current and new customersView Design
An immediate impact on monthly revenue
The original design of Kool Air Supplies wasn’t having an effect on sales and in places users were struggling with certain elements. Our job was to go through each page type, list the opportunities for improvements before moving through a design and update process.
The business noticed that sales were more frequent than before and they were received some great feedback from their customers on how easy it was to navigate around and find the right product.
The main goal for us during this design project was to make sure that each page had the critical elements to drive sales and guide the users through the sales funnel within the shortest amount of time.
There was also general concept updates that helped the brand look a lot more established with market leader traits, to help build that trust and improve immediate consumer perception.