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The Crafty Yarn Shop

Within 90 days of launch, we saw a 250% increase in the Conversion Rate and a 135% increase in monthly Organic Traffic, all

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Conversion Rate increased by 250% following re-design

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This project was a migration from PrestaShop to Magento Community Edition.

Magento immediately gave them new features as well as making the administration more efficient from the off.  It was chosen for its long term scalability with new features and custom development, which was a fundamental aim to support the growth of the business for many years to come.

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Along with a big smile, the client used the words “It’s not what we were expecting – it’s much better!” to describe the design stage and concept.

The personality of their business and target audience allowed us to inject creativity in places to create a friendly and fun environment that matched the emotions this particular hobby provides. We also made the website wider and lighter to help the vibrant colours of their products come through.

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